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Top Articles
Search Engine Optimization Tip: Include Keywords in URLs
[2011-12-08] Your keywords are a great tool to reach potential customers, so make them a priority. However, you should do more than just have those keywords in your tags and your text. They should also be found in your URLs. This is a logical step to really get more overall benefits from your SEO efforts. However, this continues to be an area where many website owners are dropping the ball.
How To Do SEO For Google+ Profiles And Pages
[2011-11-18] Google+ has been in the news since its launch, and specially with the rate at which it has grown. It had 10 million users within a few days, and even on an invite-only basis, it collected 25 million users, and the number of users shot up to 50 million in a couple of days of the network going public.
Search Engine Optimization 101: Title Tags on Web Pages
[2011-10-20] There are many ways you can get your Search Engine Optimization efforts to pay off. One of those methods involves the title tag for your web pages being correct. You really need to put some effort into each title tag. This is your chance to accurately describe what the content is for that particular web page. This is very important because it tells the reader what they can expect from that information.
What All Goes Into SEO?
[2011-10-06] What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? Is SEO all about search engine rankings or is there more to this than meets the eye?
What Google Says About 301 Redirects
[2011-09-22] 301 redirect is the answer to the frantic prayers sent by webmasters, when they were faced with the task of redirecting traffic from an old web page to a new one. 301 redirect is the not only the easiest, most efficient method for web page redirection, but it also preserves your search engine rankings for the page in question. The engines interpret the code "301" as "moved permanently". According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."
Which Option Is Best For Your International SEO Strategy?
[2011-09-06] A bit of an old one, but a common question I get asked by clients is about their international SEO strategy. Which option is best? A new domain, subdomains or subfolders?
SES: Advanced Link Building, Panda Solutions, SEO Tools
[2011-08-18] On the first day of the SES San Francisco, Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services- discussed the much feared Panda. He began his session by pointing out the dark day for many websites- February 24th, when the Panda was rolled out by Google. He then explored everything about the algorithm update:
SEO Is Much Bigger Than The Sum Of Its Parts
[2011-07-29] I often write about the various jobs, skills and talents that go into optimizing a website for search engines. As the owner of a firm that specializes in website marketing strategy and leader of an awesome team of talented people, I'm quite biased as to the need and value of having such a team working on all the aspects of marketing your website.
Google's Panda Ranking Algorithm Changes SEO Forever
[2011-07-15] Every day, I run into people affected by the Panda update. "Affected" always means negatively affected, because when your rankings go up, it means that Google is finally recognizing the quality of your site. When your rankings go down, blame it on Panda. Now, none of this is to say that Google's Panda algorithm update, and its ongoing tweaking that has followed, is not a big deal. In fact, this might be the biggest search ranking algorithm change since Google inaugurated link analysis in the late '90s. Because the search ranking algorithm isn't really an algorithm any more, because people don't set the rules. Google has embraced machine learning, and SEO will never be the same.
PDF to HTML5 conversion: Focusing On Vector Graphics
[2011-06-23] Vector Graphics are very easy to use in HTML5 and easy to translate from a Java or a PDF scenario.
Google +1's Effect On Organic Rankings, Impressions And Traffic
[2011-06-09] A whitepaper has been published by SEO Effect, which talks about the effects of Google +1 on organic rankings, impressions and traffic.
Change Made In Google's Remove URL Tool For Easier URL Removal
[2011-05-19] Google has updated their URL Removal tool to make it easier for website owners who want to remove unwanted URLs from their sites. According to the made change, site owners no longer need to block the webpage's URL before they can remove the page from Google's search results.
Using Images To Build Links
[2011-05-05] The following is part of a series of posts on image optimization. In this post we're going to be talking about using image optimization as a link building technique.
Taking A Look At Mobile Development Job Trends
[2011-04-21] As many of you know, I tend to write about programming job trends every few months in different development segments. So, it was with much interest that I was pointed to a Wall Street Journal article regarding the shallow mobile app talent pool. I am not going to debate the benefits of mobile operating system applications over generic HTML applications, as that is not the point. The point here is to go into my typical analysis of the job trends, while including a few more data points than the WSJ article included.
Your Site Should Be Optimized For Multiple Locations
[2011-04-08] If your business serves multiple locations you can employ a number of different optimization approaches to reach these groups. One method that can be particularly effective involves optimizing individual pages on your website for each different location.
SES NY | The Basics of Link Building
[2011-03-24] My last session at the first day of SES NY was "The Basics of Link Building" with Debra Mastaler, President of Alliance-Link. It promised to teach me all I need to know about link building and why it's so important - and it delivered. The description specifically denoted that the session would explain how to build links in an "appropriate manner", which alluded to the certain black-hat practices that have been in the news lately.
How To Get Your Site Ranking Higher
[2011-03-11] Before spending money on SEO, your site can get a great head start in achieving top rankings by ensuring you've implemented SEO friendly site architecture. URL structure, file names and website speed are three important elements to consider when designing your site.
How To Make Your Site Mobile Friendly!
[2011-02-24] Mobile devices are being widely used to access the web today, and webmasters are required to ensure that their websites are catering well to mobile devices just as they do for desktop devices. This means that websites may require some optimization in order to best serve mobile web browsers. In response to various questions asked by webmasters in regards to same, Google has explained the current web experience using mobile phones and how to make your website mobile friendly in a Webmaster Central blog post.
Web Design Trends To Keep You Ahead
[2011-02-10] If you're a web designer or you want someone to design a website for you, it's important to stay current. If your site is old and outdated, you may find that people aren't really that interested in what you have to say - simply because you don't look like you're "with it."
Building An Effective Footer For Your Website
[2011-01-27] Footers are one of the most often underused, misused and abused areas of a website. In this post, I'll be taking a look at footers and passing on some tips to help you get more out of them.
Google Updates Their Ad Display URL
[2011-01-13] Google has announced the update of appearance of the display URLs of all ads that appear on search results pages and also the arrival of negative keyword lists in the AdWords through two different blog posts. The former update is the result of Google's experiment with hundreds of subtle variations of its search results page.
How To Maximize Your Internal Linking Power
[2010-12-16] I often talk about the power of internal links and how they can be very effective at helping you use your link equity wisely and rank for competitive terms.
Using Google Webmaster Central To Increase Your Site Ranking
[2010-12-03] Google can give you lots of information about your website including: How does Google see your site? How many people found your site through search? Does your website contain errors?
Instant Preview Now Open For Everyone
[2010-11-11] Google has announced the launch of a new feature, Instant Previews. We first told you about Google testing this feature in October and we guess it must have been a huge success because Google have now made it available for everyone.
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