===================================================================== An iEntry.com Mailing ===================================================================== DevWebProFR-A Mashup Advertising Engine To Help Monetize Map Mashups June 14, 2007 http://www.devwebprofrance.com --------------------------------------------------------------------- ********************************************************************* Easily Meet Online with Zero Hassle and Zero Travel. Try WebEX MeetMeNow for FREE! http://aj.600z.com/aj/29349/0/cc?z=1&b=29172&c=29346 ********************************************************************* --------------------------------------------------------------------- A Mashup Advertising Engine To Help Monetize Map Mashups Glenn Letham | Expert Author Google has laid the foundation for map mashup development -- more tools, more exposure... etc... Now there's a solution (Beta) to help put more cash in the pockets of developers and map publishers. Those looking to advertise on mashups will find a really cool service that will get their ads served in a user-friendly, based on the geographic location being viewed by the map user. Recall A Couple of Weeks Back At Where2.0 and the recent Google Developer Conference Google announced a number of enhancements to their mapping solutions and APIs. Of particular interest was a focus on bringing more attention to mashups and making mashups more widely available to the Google search user base. Case in point... the google mashup editor, mapplets and google gadgets. Google VP Engineering, Jeff Huber noted at Developer Day that Developers are now creating apps in a 10th of the time that was required back in the day! Developers have access to more APIs, simple to use developer tools and web publishing environments. Of interest... the new model of application development includes open source, standards, mashups, and advertising. Bringing more traffic to your mashup Mashup Editor -- with this tool creating mashups with Google couldn't be easier. In a few lines of code and one click of a button you can publish your mashups for the world to see. Simply put, more mashups, simple publishing and sharing. Think of it as an online editor for creating your mashup with just a few lines of XML code. Test, deploy, and launch is what people want to do (experimental at this time). --------------------------------------------------------------------- ********************************************************************* Free Click Fraud White Paper and Personalized Demo Zero Tolerance for Click Fraud - This report reveals PPC ads that are victims of click fraud. Use web analytics to determine the source of problems. http://aj.600z.com/aj/29349/0/cc?z=1&b=29022&c=29347 ********************************************************************* --------------------------------------------------------------------- Gadgets -- Recall commscore ranks google's network as the largest on the web - half a billion users each month! So now we have the google gadgets API... popular, an open model, more than 100k gadgets created to date. Using the gadget page creator users can now put gadgets within their blogger weblog - take a gadget and embed it into your website you see where this is coming from now? Developers who create and author gadgets are inviting more traffic to their mashups. The formula: mashups + gadgets = $. With Gadgets your mashup is now widely available to more users Mapplets - perhaps most significant to map-mashup developers is the launch of Google Mapplets... think mashups of mashups. Combining the gadgets API with the maps API Google is now enabling exploration and discovery of your content. Imagine combining your mapplets.. like hotel and weather data then toss in a crime data mashup. Enabling mashups of mashups. Once again, this is a great solution designed to bring more traffic and users to your mashup. But where's the money? A common question people ask is where is the money in mashups? Well, no doubt many developers are now farming out their services and earning a good living doing so... kudos! Some are also making money by authoring weblogs and writing books. But what about the revenues generated from all those people using your clever mashup map? Obviously many are embedding Google adsense ads within their web pages, however, this currently falls short of maximizing revenues based on traffic and usage. If you've ever panned and zoomed around a mashup map you've likely noticed those familiar google ads being served up on the page. One big problem though... as users zoom and move around the map advertisements don't update. Also, the ads are very often not relevant to the geographic area on the map or the topic of the web page. A Solution... $$ Now that Google is offering a number of clever ways to increase the number of users of your mashup how to increase revenues for publishers? Lat49 is coming out with a very cool solution for mashup developers and those looking to earn some revenues from their websites and mashups. The Lat49 advertising engine will enable users to easily incorporate the engine's functionality into a mashup (regardless of which API being used - Google maps, Microsoft Live Search, Yahoo! maps, etc...) Developers will have a little creative licensing over where and how the ads appear.. the ads (which can be text, image or both) can positioned in a user-friendly location on the map. To continue reading this article go here: http://www.devwebprofrance.com/0614resume.html ********************************************************************* ********************************************************************* About the Author: Anything Geospatial: Tracking developments affecting GIS, geospatial technologies, location-based services, mapping, google earth and google maps. Published by the creator and editor of GISuser.com & LBSzone.com ********************************************************************* For ad details and prices... mailto:susan@ientry.com ********************************************************************* Signup for free newsletters: http://www.ientry.com/page/newsletters ********************************************************************* --- DevWebProFrance is an iEntry.com publication --- http://www.iEntry.com iEntry, Inc. 2549 Richmond Rd Second Floor Lexington, KY 40509 *********************************************************************