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11.13.08 Converting Your Site For Most Languages  By
Manoj Jasra For the first time in history, humans can interact and share information instantly from one side of the globe to the other, bringing ideas, cultures and knowledge to people all over the earth literally at the press of a button. At least in theory! Unfortunately, the reality at this point in time is that while we have the ability to share our ideas with one another, we still have to get around the language barriers inherent in cross-cultural communication. As webmasters, there was little else we could do in the past but link to sites like Google Translator or BabelFish and tell foreign visitors to copy and paste our sites' URLs into these translation engines to convert each page into their native language--a solution that not only created a time-consuming and tedious (and for some, perhaps confusing) burden for our visitors, but also forced them to click away from our site, opening up the possibility of them simply not coming back! This is where the free ConveyThis website translation button shines.
 ConveyThis combines the power of all the major online translators and condenses them into a small, elegant button that can fit into any site's layout or design with ease. Once added to the site, visitors need only to hover their mouse over the button. A drop-down menu will appear with a list of supported languages on it (as of this post, 29 languages are supported, with more being added regularly). Visitors select a language from the list, then choose from a number of popular translators (including Babel Fish, Google, WorldLingo, Kwintessential, SDL, Live Translator, Promt, and InterTran). After selecting the translator, the page refreshes, translated into their language of preference with their translator of choice. No clicking away to other sites, no copying and pasting URLs, just two clicks and your site's content is instantly conveyed! Continue reading this article. About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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