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07.27.09 Targeting Ads With Better Keyword Tags  By
Michael Gray
When you're running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I'll be showing you some tactics on how you can improve this targeting using tags. In a previous post I spoke about integrating advertising into your blog, if you haven't read that post it might be worth going back and checking it out as we're going to be building on that post. The instructions here show you how to get things done in the Thesis framework. Of course you can adapt it to any blog, it's just easier with thesis! In a post earlier this year Patrick Gavin, spoke about how blog advertising was broken and gave some ideas on how to fix it. One of the concepts he mentioned was placing the same ad in the masthead, sidebar and at the end of the post, it's that concept we're going to be putting into place. The first step is cleaning up your tags, and standardizing them a bit. You don't need to do all of your posts off the bat, but your should start with your most important and post that get the most traffic. Try to reduce the tags down to a handful of manageable concepts per post. For this tutorial I'm going to using travel as an example. For posts about locations or cities (ie Top Ten Nightclubs in Las Vegas) I'm suggest using the city name as a tag. For events such as spa visits or golf trips I'm suggesting using tags such as "day spa" or "golf". I like to use the Adrotate plugin for wordpress to handle my advertising, it's pretty flexible and powerful, allows you to rotate multiple ads per group, and pass links thru a redirection script so you can track CTR and be in compliance with with any google paid linking suggestions. First step, you are going to need to create an ad group for the masthead, sidebar, and afterpost area, in the example shown below you can see I've done that, in this case it's for the Excalibur Hotel in Las Vegas.
 If you are going to have a lot of ad groups it's important to come up with a naming schema that's easy to work with and use it consistently. Next you're going to need to put banners in each of those ad groups, in the example below I've put two banners in each of the ad groups (sorry impressions and CTR numbers sanitized) click to enlarge  Continue reading this article. About the Author: Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org. |
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