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02.18.10

Getting Real Time Results On Your Site

By Bill Hartzer

Back in December 2009, Google began showing the integration of the real-time web in the Google organic search results. Google told us that their goal is to strive to bring us "the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices" we "use to access it." They added real-time into the search results like this:

google-realtime-web

I would compare this move to Google Universal, where they algorithmically add news, images, blog results, music (if it's related to music), and video into the natural search results. Somehow, algorithmically, Google adds these features into the natural search results. You have probably noticed that sometimes they display it in the search results (for certain keyword phrases) and they show don't display the Universal search results for other keyword phrases that you search for at Google.com.


As a search engine optimization pro, I have been intrigued by this part of the search engine algorithm. In other words, I have tried to figure out how to literally force Google to display the real-time web (the "Latest results for") for a particular keyword or keyword phrase.

Well, I am happy to be able to tell you that I have "cracked the code" so to speak, and am able to now "force" Google into displaying the "Latest result for" a particular keyword or keyword phrase. In other words, if the "Latest results" is not currently showing for a keyword phrase in the Google search results, I am able to force Google into displaying the "Latest results" for a keyword or keyword phrase of my choosing.

Let us take a look at an example of what I am tattling about. As an example keyword, let's use the phrase "vizionweb", as in our Vizion Interactive Twitter ID, @vizionweb. If you look at the following search result, you will see that there are no "Latest results for vizionweb".

google-serps-vizionweb-no-latest-450width

Continue reading this article.


About the Author:
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster's Vizion Interactive's already robust search engine marketing and social media marketing offerings.
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