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05.28.10 How To Check Your Whois Domain Data  By Bill Hartzer This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let us talk about the Whois and the data that it contains. Technically speaking, Whois is is a query/response protocol which is widely used for querying an official database in order to determine the owner of a domain name, an IP address, or an autonomous system number on the Internet. When I'm talking about whois from a search engine optimization perspective, I'm talking about who owns your domain name. If you go here to this page you will see the whois domain record for the domain name BillHartzer.com, which looks like this:  Here's one tip: if you add a domain name to the end of whois.domaintools.com and go to that URL then you will bring up the whois record for that domain name. There's a lot more data there, but for this search engine optimization tip, let's look at the whois record. There are several things that you need to take a look at on the domain name's whois record. I've included each item below and made a quick comment about each of them: Registrant - This part is important. You (not some other third party like your web designer or web host or your yellow pages company) needs to own your domain name. If you do not own your domain name then your online business could suddenly go away. Your domain name goes with you, even if you change web designers. Created on - The "create date" can be an important SEO factor in organic search engine rankings. You don't have too much control over this date, but it's important that your domain name be at least a few years old. The search engines tend to like older, more established domain names. The older the better. I know you don't have much control over this, and if you have a brand new domain name there's a way to get around this, contact me if you would like more information about it. Expires on - Is your domain name going to expire soon? I would renew your domain name for a while, perhaps a few years. If you renew your domain name for more than a year then that shows more of a commitment to your domain name. That might be a factor in organic search engine rankings. Did you know that you can register your domain for 100 years into the future? Continue reading this article. About the author: Bill Hartzer currently is the President of BillHartzer.com, a Strategic Online Marketing Consultancy that includes services such as search engine optimization, social media marketing, and online reputation management. Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive and MarketNet, leading interactive marketing and website design firms in the Dallas, Texas area. |
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