Giving Your Visitors What They Want

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September 01, 2010

Giving Your Visitors What They Want

By Stoney deGeyter

In my last post, I talked about training your text to "engage", "inform", "speak" (call to action), and "convert". The first step is to make sure the content doesn't overstay it's welcome.

In this post, I'll provide some of the tricks you can teach your content; training it how to do all of these things by making it skim-able, scan-able and provide exits to where the visitor needs to go next.

Teaching tricks the audience likes

There are two kinds of tricks you can train your text to do: the kind of tricks you like or the kind of tricks your audience likes. Obviously, training your text to do the tricks you like will make you happy... but it won't make your audience happy. You think the tricks are cool, but nobody else does. And... that's just not cool.

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