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Determine Your Site's Success Ratio With Google Analytics
By Navneet Kaushal
Expert Author
Article Date: 2009-02-18
Now the time has gone when the number of "hits" a page used to get was enough to determine its success ratio… The Official Google Blog has come up with some simple, yet extremely effective tips to determine the success if your website.
"You may be used to reading about how many "hits" a site or a page has received. But reporting a "hit" meant something back in 1985 when it was essentially a pageview (the number of times your webpage was viewed)."
Now the concept of "hits" metrics is almost meaningless. Google is now furnished with a diverse range of in-depth and detailed metrics to have a deeper insight on the success of a website! One of them is Bounce rate.
"While metrics like visitors show the number of people who came to your site, bounce rate will tell you how many of those people were unimpressed and left your site without taking any action (not even dignifying the site with a single click!)."
Bounce rate has these attributes:
- It is really hard to misunderstand. It measures the number of people who landed on your site and refused to give you even one single click!
- It is available in most web analytics tools, including our own Google Analytics.
- It is quick and easy to use. Bounce rate will help you understand where and how to make changes on your website in under an hour.
But Google also says that their tool Google Analytics helps the website owners understand their visitors in a better way. If you have a Google Analytics account, you'll see this when you log in:
This image shows that almost 76.93% of your visitors came in and left! That hurts! Here are two tips by Google to solve this problem:
- "Find out where your visitors are coming from and which of these sites sends visitors with the highest bounce rate. To do so, all you have to do is go to "Traffic Sources" (in Google Analytics, or whatever tool you are using), click on "Referring Sites," and boom!
In about fifteen seconds you know which sites are your "best friends forever" (BFFs), and where you need to look a tad deeper. By identifying the sites that are sending you visitors with high bounce rates, you can investigate the reasons why (the campaigns, the context in which your link is placed, the ads) and make changes to ensure that visitors find what they are looking for when they come to your site.
However, it may not just be the campaigns that turned your readers away; it could be the specific page that your visitors landed on. That leads to my tip 2.
- Go to "Content" (labeled as such in Google Analytics) and click on "Top Landing Pages" report:"
Best Of Luck For The Success Of Your Website!
Comments
About the Author:
Nav is the founder and CEO of Page Traffic, a premier search engine company
known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet
marketing and PPC campaigns. He is a prolific writer and his articles can be
found in the "Best Articles" section of many websites and article banks. As
a search engine analyst , he has over 9 years of experience and his
knowledge is in application here.
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