Google +1's Effect On Organic Rankings, Impressions And Traffic
By Navneet Kaushal
Expert Author
Article Date: 2011-06-09
A whitepaper has been published by SEO Effect, which talks about the effects of Google +1 on organic rankings, impressions and traffic.
Acknowledging the flaws and limitations of the study, SEO Effect said, "on the Internet, there is no such thing as a lab-test" so the effect of +1 votes on ranking cannot be measured in isolation of seasonal trends, geographical differences, a sudden critical mass of users and Google's own tests of the +1 system. Factors such as tweeting the experiment to get more users involved and the natural personalization factors that come into play as a logged in Google user also may have skewed their test results."The experiment was conducted on the home page, a static tool page and the blog post page of the SEO Effect website. Almost 70 plusone account holders collaborated and the studies were conducted for 30 days. 
Result
It varied for the 3 pages. The Home Page witnessed increased visibility across various keywords, while the static tool page saw increased clicks and visibility. Impressions and clicks for blog page also increased. Findings - It won't be a wise idea to let +1 data to be carried to new URLs, this may lead to abuse.
- +1 has a positive effect on search impressions and the visibility of search results.
In Conclusion
+1 button saw an increase of 20% in the rankings and led to the increase in CTR as well.
In the coming days we expect all the SEO experts to find out more on the efficiency of Google +1.
Comments
About the Author:
Nav is the founder and CEO of Page Traffic, a premier search engine company
known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet
marketing and PPC campaigns. He is a prolific writer and his articles can be
found in the "Best Articles" section of many websites and article banks. As
a search engine analyst , he has over 9 years of experience and his
knowledge is in application here.
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